all graphics & marketing – excellence represented since 1989
Most marketing problems aren’t design problems.
They’re clarity problems.
Your messaging is scattered, your brand is pulling in the wrong clients, projects drag on for months, and the budget disappears. None of that gets fixed with a prettier logo.
I’m Diane Sanders. Since 1989, I’ve helped business owners figure out what’s actually going on with their brand — and turned that into strategy, copy, print, and web design that works. No committees. No runaround. Just the work, done right.
the real problem
It’s rarely what you think it is.
After 37 years of doing this, I’ve learned the problem you call me about is almost never the real problem.
Someone reaches out because their logo looks dated. Fair enough — but nine times out of ten, the actual issue is that the website doesn’t say what the business really does. Or the messaging is bringing in the wrong tier of client. Or there are three different versions of the brand floating around, and none of them agree with each other.
I catch that fast, because I’ve seen it a hundred times. And I’ll tell you straight what I find — even when it’s not what you expected to hear.
Design is the last step. First we figure out what the design actually needs to do.
start here
Before anything else – The BlueprintTM
Before any full project starts, we start here. The Blueprint™ is a brand audit and a real, written roadmap — built to stop the money leak before it gets worse.
We spend 60 focused minutes together. Then I go to work: your brand, your website, your messaging, your positioning — looked at the way your best clients actually see it.
Within 3 business days, you get a plain-English report. What’s failing. What’s working. What to fix first. No vague advice, no agency double-talk — just a clear answer you can act on. If you move forward into a full project, the $950 comes off the top.
I only take 4 of these a month. If you’ve been sitting on this, now’s a good time.
what i do
One strategist. The whole job.
Most businesses end up juggling a designer, a copywriter, a web developer — none of whom have ever spoken to each other. Everyone builds their piece, and nobody’s on the hook for whether the whole thing actually works.
I do all of it myself. Not because it’s a shortcut — because when the strategy, the copy, and the design come from one head, they actually fit together instead of fighting each other.
Brand Identity
from $1,800
Custom logo design, brand standards, and stationery. Three original concepts to choose from, fully built to last.
Website Design
from $550/Page
Custom, responsive sites -written, designed, and built by a single expert, start to finish. Engineered to maximize conversions.
Copywriting
$220/hr
High-converting marketing copy, website frameworks, and strategic ad assets. Words considered, and selected to drive measurable action.
Print Design
from $225
Brochures, folders, banners, menus, books, publications and signage. Delivered flawlessly to exact, print-production specifications.
Looking for a complete overhaul?
Explore our all-inclusive Flagship Packages (From $4,800) to unify your entire brand footprint.
why this works
I see what other people miss.
I catch the structural stuff others may walk right past. A disconnect in the messaging. A logo sending the wrong signal. Web copy that isn’t talking to the client you actually want. I’m not looking at one piece in isolation — I’m looking at whether the whole thing holds together.
01
Strategy + Execution
When your design and copy come from different vendors who have never met, your message gets lost. Because the strategy, copy, and layout originate from one place, they work together.
02
Production Knowledge
Thirty-seven years means I know exactly what happens when files that look perfect on a screen go to print wrong. I know the specifications, so your assets look right everywhere.
03
Business Owner Perspective
I have run my own business since 1989. I know exactly what it feels like when the marketing isn’t working and your phone isn’t ringing. I focus on functional clarity over vague aesthetic trends.
04
Natural Pattern Recognition
Identifying a brand mismatch comes naturally to me after decades in the field. I focus on finding the exact root issue quickly, so you get actionable clarity every single time I look at your business.
Not sure where to start? That’s what The BlueprintTM is for.
Most people come to me knowing something isn’t working, but they can’t quite put their finger on what it is. That’s the whole point. We spend 60 focused minutes together figuring out your roadblocks. Then, I write it all up in a plain-English report with a clear 30-day plan so you know exactly what to do next.